Twitter, E-Mail, and Blogs, Oh My! Online Marketing Workshop for Farmers March 19 in Milan

Are you interested in marketing your farm and its products online but don’t know where to start? Join Land Stewardship Project and University of Minnesota Extension for a workshop highlighting some of the many available social media and internet marketing tools, such as Facebook, Twitter, blogs, and websites, and how they can be used to connect your farm to potential customers throughout the region.

Ryan Pesch, U of M Extension educator, will delve into the specifics of online marketing tools (from free to $$) and provide individual assistance to farmers wanting to get started using these tools. Regional producers will discuss their online marketing strategies, the costs, the benefits, and how to build customer relationships by telling their farm story to an online audience.

Join us at the Milan Community School in Milan, MN on Monday, March 19 from 9-noon. Light refreshments will be provided. Fee for the workshop is $10 for LSP members and $15 for non-members. RSVP to Rebecca Terk, LSP Community Based Food Systems Organizer: (320) 305-9685 or rebeccat@landstewardshipproject.org.

This workshop will also occur in southeast Minnesota on March 27th. For details about the location or to RSVP, please contact LSP’s Caroline van Schaik: (507) 523-3366 or caroline@landstewardshipproject.org.

 

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Thinking about getting into farming? Farm Dreams is a good place to start

I meet all kinds of people who want to get into farming–whether it’s someone who wants to expand a backyard garden or cultivate a field for vegetable production, raise chickens to market eggs and meat, or get into larger pastured livestock production, organic grains, fiber, dairy, you name it! It seems like everyone has a “farm dream.”

But moving those dreams toward reality is a big step. How to get started, time, access to land, money, markets,–all those questions can cause a person with a farm dream to put it back on the shelf with a sigh–and without action.

Truth is, we need more farmers on the land to provide for an ever-growing demand for locally and regionally produced farm products and to strengthen our rural communities and economies. We need you and your farm dream!

Every year, Land Stewardship Project holds a couple of workshops that are helpful for exploring the aspirations of would-be farmers with a vision but without a clear idea of how to start down the path. The Farm Dreams workshop “…is the first step in planning an educational path toward farming and is designed to help people who are seeking practical, common sense information on whether farming is for them,” says Nick Olson, a Farm Beginnings instructor.

This year, the class is being held in Clinton, Minnesota (my fair city!) on Sunday, January 8th from 1-5pm. Class size is limited and the deadline is fast approaching, so pre-registration is required. The class costs $20 for LSP members and $40 for non-members, and it’s probably the best investment of time and money a farm dreamer can make.

Click HERE for the Farm Dreams workshop press release on the Land Stewardship Project website. For more information on the workshop (and to register), contact Nick at (320) 269-2105 or nicko@landstewardshipproject.org.

Hope to see you there!

 

 

 

Thinking about getting into farming? Farm Dreams is a good place to start

I meet all kinds of people who want to get into farming–whether it’s someone who wants to expand a backyard garden or cultivate a field for vegetable production, raise chickens to market eggs and meat, or get into larger pastured livestock production, organic grains, fiber, dairy, you name it! It seems like everyone has a “farm dream.”

But moving those dreams toward reality is a big step. How to get started, time, access to land, money, markets,–all those questions can cause a person with a farm dream to put it back on the shelf with a sigh–and without action.

Truth is, we need more farmers on the land to provide for an ever-growing demand for locally and regionally produced farm products and to strengthen our rural communities and economies. We need you and your farm dream!

Every year, Land Stewardship Project holds a couple of workshops that are helpful for exploring the aspirations of would-be farmers with a vision but without a clear idea of how to start down the path. The Farm Dreams workshop “…is the first step in planning an educational path toward farming and is designed to help people who are seeking practical, common sense information on whether farming is for them,” says Nick Olson, a Farm Beginnings instructor.

This year, the class is being held in Clinton, Minnesota (my fair city!) on Sunday, January 8th from 1-5pm. Class size is limited and the deadline is fast approaching, so pre-registration is required. The class costs $20 for LSP members and $40 for non-members, and it’s probably the best investment of time and money a farm dreamer can make.

Click HERE for the Farm Dreams workshop press release on the Land Stewardship Project website. For more information on the workshop (and to register), contact Nick at (320) 269-2105 or nicko@landstewardshipproject.org.

Hope to see you there!

SD Food Entrepreneur Workshops

Seats still available for Feb. 22, 25, and 28 Extension home-food entrepreneur
workshops

BROOKINGS, S.D. - Entrepreneurs who seek the latest information on preparing and
marketing foods they make at home can get insight at three workshops set for Feb.
22, Feb. 25, and Feb. 28.

The South Dakota Cooperative Extension Service will host each workshop. Each will
take place from 9 a.m.-4:30 p.m., and they will be held in Montrose on Feb. 22; in
Hot Springs on Feb. 25; and in Sisseton on Feb. 28. Each workshop costs $15 and the
fee includes materials and lunch.

To take part, call the Extension office in each workshop location's county:

 *   Montrose, McCook County Extension office at 605-425-2342.
 *   Hot Springs, Fall River County Extension office at 605-745-5133.
 *   Sisseton, Roberts County Extension office at 605-698-7627.

The South Dakota Horizons project is sponsoring scholarships for participants who
want to take part but cannot afford the fee. Ask about the scholarship opportunity
when you register.

The workshops are designed for people who plan to sell foods that they have made at
home at local or regional farmers markets in South Dakota. Producers of these foods
must comply with a new South Dakota food-safety law that sets requirements for baked
goods and foods canned or processed in the home. In addition, the workshops will
help home-food producers learn marketing skills that can help them succeed in these
types of business ventures.

Among the speakers is Extension Food Safety Specialist Joan Hegerfeld-Baker. She
said the workshops are a place where  sellers can address any questions they have
about following the rules and regulations related to home-processed food sales.

"This workshop will provide critical food-safety information that producers need to
know beforethey take their products to farmers markets," Hegerfeld-Baker said.
"Extension staff at the workshops can answer their questions and be there to help
themwork through the details. We will provide the information and resources that
anyone canning, baking, or producing food in their home needs in order to meet state
requirements."

Beyond learning the important aspects of South Dakota food safety standards,
participants will gain sharp insight on market feasibility, promotion, and sales.
Kari Fruechte, Extension Community Development Associate, said that newcomers to
home food preparation and sales can develop connections that can help their
home-businesses succeed.

"These workshops pack in lots of information for entrepreneurs hoping to take their
food products from their home or farm to the marketplace where they can earn extra
income," Fruechte said. "Beyond the rules and regulations, we'll take an in-depth
look at the options of available markets and the ways to best promote their
products."

In addition to Hegerfeld-Baker and Fruechte, Extension Horticulture Specialist Rhoda
Burrows, Extension Leadership and Community Development Specialist Karla Trautman,
and Extension Community Development Educator Darah Melroe will present information
at the events.

Call Hegerfeld-Baker with other questions or to suggest other sites in South Dakota
where this sort of workshop would be beneficial at 605-688-6233.

Extension Food Entrepreneur Workshops

Seats still available for Feb. 22, 25, and 28 Extension home-food entrepreneur
workshops

BROOKINGS, S.D. - Entrepreneurs who seek the latest information on preparing and
marketing foods they make at home can get insight at three workshops set for Feb.
22, Feb. 25, and Feb. 28.

The South Dakota Cooperative Extension Service will host each workshop. Each will
take place from 9 a.m.-4:30 p.m., and they will be held in Montrose on Feb. 22; in
Hot Springs on Feb. 25; and in Sisseton on Feb. 28. Each workshop costs $15 and the
fee includes materials and lunch.

To take part, call the Extension office in each workshop location's county:

 *   Montrose, McCook County Extension office at 605-425-2342.
 *   Hot Springs, Fall River County Extension office at 605-745-5133.
 *   Sisseton, Roberts County Extension office at 605-698-7627.

The South Dakota Horizons project is sponsoring scholarships for participants who
want to take part but cannot afford the fee. Ask about the scholarship opportunity
when you register.

The workshops are designed for people who plan to sell foods that they have made at
home at local or regional farmers markets in South Dakota. Producers of these foods
must comply with a new South Dakota food-safety law that sets requirements for baked
goods and foods canned or processed in the home. In addition, the workshops will
help home-food producers learn marketing skills that can help them succeed in these
types of business ventures.

Among the speakers is Extension Food Safety Specialist Joan Hegerfeld-Baker. She
said the workshops are a place where  sellers can address any questions they have
about following the rules and regulations related to home-processed food sales.

"This workshop will provide critical food-safety information that producers need to
know beforethey take their products to farmers markets," Hegerfeld-Baker said.
"Extension staff at the workshops can answer their questions and be there to help
themwork through the details. We will provide the information and resources that
anyone canning, baking, or producing food in their home needs in order to meet state
requirements."

Beyond learning the important aspects of South Dakota food safety standards,
participants will gain sharp insight on market feasibility, promotion, and sales.
Kari Fruechte, Extension Community Development Associate, said that newcomers to
home food preparation and sales can develop connections that can help their
home-businesses succeed.

"These workshops pack in lots of information for entrepreneurs hoping to take their
food products from their home or farm to the marketplace where they can earn extra
income," Fruechte said. "Beyond the rules and regulations, we'll take an in-depth
look at the options of available markets and the ways to best promote their
products."

In addition to Hegerfeld-Baker and Fruechte, Extension Horticulture Specialist Rhoda
Burrows, Extension Leadership and Community Development Specialist Karla Trautman,
and Extension Community Development Educator Darah Melroe will present information
at the events.

Call Hegerfeld-Baker with other questions or to suggest other sites in South Dakota
where this sort of workshop would be beneficial at 605-688-6233.